Date

Friday, June 17, 2016

Location

100 Rockafeller Rd, Piscataway, NJ

WHO

Marketers

Speakers

Marketing Practitioners

About This Event / Digital immersion here in New Jersey

Digital marketing changes at a mind numbing pace. Yesterday’s best practice quickly becomes tomorrow’s old hat. Keeping your finger on the pulse of digital means requires an information exchange with your peers and fellow marketers. It is exactly for this purpose that the American Marketing Association of New Jersey is pleased to present, Marketing Accelerator – Digital Boot Camp.

This event is designed to help marketers get better engaged with digital and become familiar with best practices that lead to success. We’re calling on top marketers and brands to share insights that have made them successful and that can help you achieve your goals. We’re also holding more intimate workshops where you can ask tough questions and learn techniques to accelerate your marketing.

Register

Join the AMA / Become a member

With over 30,000 members across the country, the American Marketing Association is one of the largest marketing organizations in the country. If you're a marketer, you should be a member. Members of the New Jersey chapter get discounts on this event and all of our chapter events.

Conference Schedule / The Digital Day

Registration & Breakfast

Register for the conference. Meet fellow marketers and enjoy a continental breakfast.

Creating Engaging Digital Experiences

Creating great digital experiences isn't just about social or email or mobile or any individual technology. It's about integrating all of them to create experiences that help you serve your customers wherever they are - delivering the right information at the right time - to drive them to purchase.

What you'll learn:

  • Components of Effective Digital Experiences: Learn best practices for optimizing the web, social, mobile and other the channels you're already using to engage your customers
  • Understanding Customer Experience Techniques: Learn how exercises like creating personas and customer journey mapping can better position you to create great digital experiences
  • Personalized Content Delivery: Get a better handle on delivering the right content to the right person at the right time

Using Analytics to Optimize Your Digital Marketing

Among the most powerful tools in the modern marketer's toolbox, good analytics has the ability to be the difference between exceptional and mediocre marketing programs. Each of your customers' interactions with your digital touchpoints produces multiple data points that can help you make well-informed decisions.

What you'll learn:

  • It's Not Just About the Data - You Have to Ask the Right Questions: Learn how to ask the right questions to extract the most valuable insights from your data
  • Choosing the Right Tools: Get a better handle on the types of tools out there and learn when you might want to use different types of tools - dashboards (e.g. DOMO, Klipfolio, Ducksboard, etc.) , web analytics (e.g. Google Analytics, Adobe Analytics, Webtrends, etc.), data visualization (e.g. Tableau, QlikView, etc.)
  • Developing a More Complete View of Your Customers: Hear how you can integrate data from multiple touchpoints to create a more complete view of your customers and their behaviors

Getting the Most from Your Marketing Technology Software

Last year's version of Scott Brinker's (@chiefmartec) Marketing Technology Landscape included an overwhelming number of vendors for marketers to consider. The truth is most organizations can - and do - get by with a much smaller number of martech systems. Indeed, achieving success is less about specific software and more about how you use what you have:

What you'll learn:

  • Evaluating Your Needs: Learn how to identify the marketing technologies that are most likely to help your organization achieve its marketing goals
  • Focus on Best Practices: Hear valuable insights into how experienced marketers have used their martech platforms to achieve great results
  • Measure, Adjust, Repeat: Learn how a well-integrated martech systems can help marketers attain valuable insights they can use to adjust their campaigns and improve their metrics

Workshop: Digital Experience

Instructor led workshop on building personas and customer journey maps that lead to more effective digital experiences

Workshop: Analytics

Instructor led workshop on using analytics tools to achieve greater success with hands on demonstrations of capabilities of web analytics, dashboards and visualization tools like Google Analytics

Workshop: Marketing Technology Software

Instructor led workshop covering the integration of some of the most common elements of the martech platform including marketing automation, CRM, mobile, analytics, testing/optimization and social management.

Speaker Content Header Is Header

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Speaker Content Header Is Header

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Speaker Content Header Is Header

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Speaker Content Header Is Header

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Event Sponsors / Supporting Marketing

Testimonials / See What People Say About Us

Event Speakers / meet with greaters

Speaker name here

Co Founder

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Speaker name here

Co Founder

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Speaker name here

Co Founder

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Speaker name here

Co Founder

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Event Pricing / Smart Investment

AMANJ Member

$150
Digital Boot Camp Experience
Continental Breakfast
Keynote Lunch
Hands-on Workshops

Event FAQS / Find Your Answers

This event is designed specifically to provide marketers in New Jersey with a venue where they can engage with and learn from each other. If you're a marketer here, we think the connections you make and the information you get will make attendance worthwhile.

First Awesome Feature

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We're sure your dog is awesome but he/she is going to have to stay home. We can't imagine that our speakers would want to compete for attention with your Rexy. Dogs are just too formidable as attention-getters.





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Event Location

Rutgers Business School
100 Rockafeller Rd
Fifth Floor
Piscataway, NJ 08854

info@njama.org

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